Marketing

America’s unemployment rate is as low as it’s been in over 17 years. Employers are scrambling to find qualified and talented workers in many industries, including mortgage businesses. [...]

Ready, fire, aim. Spin the big wheel. Throw a dart. Does your mortgage lead follow-up strategy fall into one of these categories? Random methods produce random results. To make the most of your [...]

Mortgage businesses have been focused on millennials in recent years, and with good reason. After graduating during a recession and a tight job market, many millennials have gained solid economic [...]

Your mortgage loan business, like any enterprise, must keep up with the times. Traditional advertising and word of mouth are still important tools, but without a suitable online presence, [...]

It couldn’t last forever. After years of historically low interest rates, the Federal Reserve has embarked on a campaign to raise benchmark interest rates to more typical levels. Rates on a [...]

Developing a System to track Mortgage Leads “Timing is everything.” That phrase applies to many fields, including mortgage leads. Mortgage professionals will act on leads at the earliest [...]

How to Turn Leads into Mortgage Buyers What’s your conversion rate of leads to successful mortgages? If your success rate is poor, it’s time for a little honest introspection – and [...]

How to Identify and Attract your Ideal Mortgage Leads Communication works best when it’s targeted to a specific audience. To create an effective marketing campaign for your mortgage [...]

How A Good Website Benefits Your Mortgage Business Who needs a website? If you are in the mortgage business, you do. Some potential customers prefer the old-fashioned approach, but a growing [...]

How to Improve your Mortgage Website’s Online Ranking Do you ever search for anything on the Internet and look past the first few pages of search results – or even the first few entries? We [...]