Education

Wouldn’t it be nice if your mortgage business had a 100% conversion rate on your mortgage leads? While you’re in Fantasyland, why not assume that all conversions to sales take place [...]

What Your Mortgage Customers need to know about Identity Theft Protection How many of your potential customers have been affected by data breaches? The odds are good that at least some have been, [...]

Convince HARP-Eligible Homeowners to Refinance their Mortgages Now Once again, the reports of HARP’s death are premature. The filing deadline for the Home Affordable Refinance Program (HARP) has [...]

Millennials and Mortgages: What Is There to Know? Millennials have faced major obstacles in entering the home buying market. Most of this generation, born near the end of the 20st century, came [...]

5 Tips for Identifying a Costly Lead In the sales world, time is money. If you invest excessive time in a lead that never closes, you have no return for your time spent – in monetary terms, [...]

5 Tips to Find the Best Referral Business for You The right tool can help you do any job more efficiently.  If a referral business is an essential tool in providing a steady stream of leads to [...]

Transparency is a word that is getting a great deal of attention these days, not only within lead gen but within the business world in general.  It was a lack of transparency into the riskiness [...]

5 Guidelines for Closing a Mortgage Loan   There’s no such thing as a mortgage half-closing or 99%-closing. Either a mortgage closes or it doesn’t.  Simple.  It’s your job [...]

Simply put, a lead is a prospective consumer who is interested in your service and has responded to a direct marketing advertisement. There are a couple of formats in which a lead may be [...]

3 Ways to Stand Out Through Community Involvement Thanks to the Internet and your large pool of potential customers carrying smartphones, advertising your mortgage business has never been easier. [...]