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Supply chain managers understand that multiple sourcing is necessary to maintain a steady supply of raw materials. In your mortgage business, leads are the raw materials that your staff turns [...]

America’s unemployment rate is as low as it’s been in over 17 years. Employers are scrambling to find qualified and talented workers in many industries, including mortgage businesses. [...]

Ready, fire, aim. Spin the big wheel. Throw a dart. Does your mortgage lead follow-up strategy fall into one of these categories? Random methods produce random results. To make the most of your [...]

What do you get with the mortgage leads you purchase? Do you use a “turn and burn” operation that simply supplies leads without any context or advice? If so, is that really all you [...]

Wouldn’t it be nice if your mortgage business had a 100% conversion rate on your mortgage leads? While you’re in Fantasyland, why not assume that all conversions to sales take place [...]

Mortgage businesses have been focused on millennials in recent years, and with good reason. After graduating during a recession and a tight job market, many millennials have gained solid economic [...]

Your mortgage loan business, like any enterprise, must keep up with the times. Traditional advertising and word of mouth are still important tools, but without a suitable online presence, [...]

Think of any popular product or service, and it’s likely that J.D. Power has a survey to gauge satisfaction with it. If you are in the mortgage business, you may be interested in the most [...]

It couldn’t last forever. After years of historically low interest rates, the Federal Reserve has embarked on a campaign to raise benchmark interest rates to more typical levels. Rates on a [...]

Accurate predictions are difficult under any conditions – and given today’s turbulent times, they pose an even greater challenge. We’re willing to take on that challenge and provide [...]