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Transparency is a word that is getting a great deal of attention these days, not only within lead gen but within the business world in general.  It was a lack of transparency into the riskiness [...]

Simply put, a lead is a prospective consumer who is interested in your service and has responded to a direct marketing advertisement. There are a couple of formats in which a lead may be [...]

As defined by the American Marketing Association, marketing is a set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, [...]

We came across an article that is extremely relevant to loan officers in today’s tightening refinance market.  As interest rates begin to rise, the number of people looking to refinance is [...]

How your Bottom Line Depends on Filling the Top of your Sales Funnel Many businesses use a simple funnel to symbolize the flow of turning potential customers into final sales. Whether you’re [...]

  Following up from our last post, below are 2 remaining key practices that every lead buyer should follow in order to improve their conversions. III. Earn the Consumer’s Trust Consumers are [...]

  We have discussed lead conversion best practices in the past, but given their importance they bear repeating.  There are 4 key practices that every lead buyer should faithfully follow in [...]

Experienced investors recognize the importance of having diversity in one’s portfolio.  Invest in just a few stocks and run the risk that the poor performance of one company could have a [...]