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Transparency is a word that is getting a great deal of attention these days, not only within lead gen but within the business world in general.  It was a lack of transparency into the riskiness [...]

5 Guidelines for Closing a Mortgage Loan   There’s no such thing as a mortgage half-closing or 99%-closing. Either a mortgage closes or it doesn’t.  Simple.  It’s your job [...]

Simply put, a lead is a prospective consumer who is interested in your service and has responded to a direct marketing advertisement. There are a couple of formats in which a lead may be [...]

3 Ways to Stand Out Through Community Involvement Thanks to the Internet and your large pool of potential customers carrying smartphones, advertising your mortgage business has never been easier. [...]

As defined by the American Marketing Association, marketing is a set of institutions and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, [...]