Mortgage Matchmaker
Los Angeles Business JournalLeadPoint Inc., the L.A.-based exchange marketplace founded two years ago, is hoping its unique approach eventually creates allows it to challenge its larger rivals, LendingTree.com and LowerMyBills.com.
LeadPoint allows real estate buyers and sellers to exchange high-value leads with computerized efficiency through an online auction market. LeadPoint differs from other companies of its ilk because its proprietary technology controls lead flow as well as verifying and rating buyer and seller quality. LeadPoint operates as the arbitrator, bringing buyers and sellers together and allowing them to exchange in a fair market environment.
“Any lead on a global basis can be exchanged,” said LeadPoint Chief Executive Marc Diana. “We provide the service to take that information and match it to lenders. We’re monetizing it.”
LeadPoint was created to find leads in the housing market on mortgages, but has since expanded into debt and student loans.
LeadPoint currently has more than 1,000 customers trading more than 5,000 leads per day. Diana said that the company has seen 10 percent revenue growth each month over the last two years.
LeadPoint was founded in 2004 by Diana and Per Pettersen, founder and chief executive of Commission Junction, which recently sold to ValueClick.
The company hasn’t stirred much attention or publicity in its first two years, but Diana is convinced that its day is coming.
“I’d say that we’re now peeking our heads above that radar screen,” Diana said. “The 1,000 customers we have are incredibly happy with the platform. We’re just frankly looking to make a little noise and let the world know what we’re up to.”
Solutions
LeadClass Quality
Quality filtering functionality that enables you to select the quality that best suits your operational needs. Click to read more
LeadPoint Connect
A new feature that enables buyers and sellers to interact across our state-of-the-art platform. Click to read more
First Call
Convert more leads with our First Call service! Click to read more