Dealers Can Specify Lead Price, Criteria with LeadPoint Offering
Automotive ExecutiveDEALERS CAN SPECIFY LEAD PRICE, CRITERIA WITH LEADPOINT OFFERING
February 4, 2007—LeadPoint, Los Angeles, the largest online leads exchange, today debuted of a new lead trading platform for the nation’s new-car market, building on its successful mortgage leads exchange platform. Up till now, dealers were forced to buy leads for a flat rate regardless of quality, make, model, or trim. With LeadPoint, dealers can now specify the make, model, and trim, along with other details of the leads they want to buy. The platform also enables dealers to pay exactly what they believe the leads are worth via bidding. Dealers who use LeadPoint’s new-car leads exchange are not committed to minimum volumes and can change their bid criteria and price at any time.
DEALERTRACK OFFERS A ‘PRO’ FOR INVENTORY CONTROL
February 4, 2007—DealerTrack, Lake Success, N.Y., launched “InventoryPro” yesterday to help dealers with their used-car ops. It provides dealers with a broad range of tools to appraise and book inventory, integrating values from Manheim’s Market Report, The Black Book, Kelley Blue Book, and NADA Guides. InventoryPro will also integrate with Chrome’s automotive description service, various auctions like Manheim, and ALG pricing and market data, allowing dealers to leverage a single platform for the info. DealerTrack also announced it has reached agreement with Microsoft to integrate DealerTrack’s full product suite with Microsoft’s new DMS, being introduced here.
EXPERIAN: MAKING VEHICLE HISTORY REPORTS MORE USER-FRIENDLY
February 4, 2007—Experian Automotive announced AutoCheck Score, which summarizes data on AutoCheck vehicle history reports into one, straightforward score—a number from 1 to 99 based on info contained in Experian Automotive’s AutoCheck vehicle history reports specific to that car’s VIN. The score rates the quality of a vehicle’s history against all post-1981 used vehicles on the road and provides a relative comparison to units of the similar model year and vehicle class. The feature will be available on all AutoCheck vehicle history reports this summer. “Condensing information into an easy-to-understand and comparable score revolutionizes vehicle history reporting,” said Experian Automotive president Scott Waldron.
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