LeadClass Quality System
Lead Generation’s First Quality Filter
About LeadClass
Enhancing LeadPoint’s industry-leading filtering functionality, the LeadClass Quality System benefits buyers by enabling them to optimize their marketing spend by selecting the quality and price that best suits their operational needs. LeadClass rewards top direct marketers with the true market value of their leads.
Why LeadClass?
In a quality blended marketplace, marketing campaigns with high performing leads receive lower payouts than their true value while sources with poor performing leads earn more. Without true market pricing, top direct marketers look for better ways to get a return on their investments. Over time, this places downward pressure on lead quality within the market.
Segmenting leads by quality and selling them at their respective performance level provides the following benefits:
- It creates market efficiencies, providing sources the “True Market Value” for their advertising efforts.
- It attracts additional quality sources, resulting in improved overall quality in the market.
- It provides quality/price options for buyers enabling them to choose a marketing spend that best optimizes their ROI.
How Does LeadClass Work?
- Lead Enter the Market
Thousands of top direct marketers submit real-time leads into the LeadPoint exchange. - Campaigns are Scored
Each marketing campaign is assigned a score based on performance predictors including return rates, buyer feedback and random sampling by LeadPoint’s call center. - Leads are Scored
Leads are matched against third-party and proprietary databases to evaluate the likelihood that the consumer can be contacted. - Buyers Purchase by Quality
Leads are assigned into one of three LeadClass quality bands, enabling buyers to purchase leads that best suit their needs.
Success at Any Level!
Each LeadClass quality band features a statistically measurable difference in lead quality and is priced according to its value. By providing the buyer the opportunity to purchase leads based on quality, the LeadClass Quality System assists buyers in achieving their maximum ROI.
Solutions
LeadClass Quality
Quality filtering functionality that enables you to select the quality that best suits your operational needs. Click to read more
LeadPoint Connect
A new feature that enables buyers and sellers to interact across our state-of-the-art platform. Click to read more
First Call
Convert more leads with our First Call service! Click to read more